Offering promotional products to business partners and clients is an old marketing practice that has definitely stood the test of time. If most physical items used for marketing have been replaced by digital marketing tactics, nothing will ever reduce the effectiveness of offering branded merchandise as a token of appreciation. When selected carefully, promotional products that are useful and made of high-quality, materials can deliver your message for a very long time and to a large number of recipients.
Unsure of what corporate gift packs to send and when is the best time to use them? Please keep on reading to learn more:
Benefits of Corporate Gifts Packs for Your Business
Offering promotional products is a marketing tool that continues to be used by a large number of businesses due to the multiple advantages it provides. Here are the most important:
Let recipients feel appreciated
Have you ever read anything about the psychology of gift giving? Offering presents is a very old practice, dating back to the dawn of humanity. It is a simple gesture that carries a lot of meaning and helps maintaining the fabric of society. Offering gifts actually serves an evolutionary purpose – strengthening personal and professional relationships.
The first obvious advantage of offering a gift is making the recipient happy (although this depends on whether the gift is something they like and want). Another goal of offering presents is strengthening the relationship between the giver and the recipient – which is an excellent idea when the recipient is a customer or someone who is important for your business.
Ultimately, offering gifts is also good for the giver, because the act of helping others sends a message to the brain to release oxytocin, a chemical which boosts your mood and counteracts the stress hormone called cortisol.
Strengthens your bond with the recipient
As explained earlier, offering promotional products helps to strengthen the relationship between you and the recipient. The importance of customer relationships can never be ignored.
Establishing rapport with your customers and taking your relationship to the next level, a more personal one, enables you to connect with your target audience more deeply. When your customers feel close to you, they start to express clearly their requirements, which allows you to resolve their problems more effectively. This creates a sense of mutual understanding that your customers will appreciate and set the foundation for their loyalty and a long-term collaboration.
Increases brand exposure
Promotional products help to create a lasting impression among your audience. When someone sees your logo every single day because they use your branded gift, they will remember you. When they need your product or service in the future, you will be the first company they think of.
This prolonged exposure is due to the fact that people keep promotional products longer than other forms of advertising. They are tangible objects, are seen as more valuable than an advertisement, and leave a lasting impression in the mind of the recipient. What’s more, they can be passed on to other people, giving you access to an extended audience without spending extra $$ on your promotional strategy.
It sets you apart from your competitors
Offering corporate gifts creates a competitive advantage for your business. These items help your brand stand out from the competition and increase the chances of being chosen over other similar product or service providers. It’s ultimately all about the strong bond you have with customers as this is the main differentiator that sets you apart from the competition.
When Should You Give Corporate Gift Packs?
Employees, clients, customers, or even potential business prospects might get corporate gift packs. Giving presents on important occasions is an excellent corporate gifting strategy. Below are perfect occasions you can utilise:
Holiday season (like Christmas)
The Christmas season is the best occasion for offering corporate gifts as the range of products you can choose from is the most diverse, from small plants to gourmet sweets.
New Year
Be a part of the fresh start your recipients desire for every New Year.
Company Events
Offering gifts at the end of a company event helps to reinforce the information and knowledge you have just provided and creates a sense of closure.
Birthdays
Offering promotional products on birthdays takes your relationship to a more personal level and demonstrates a higher degree of appreciation.
However, it may be a good idea to spice things up a little by delivering gifts unexpectedly.
Tips for Selecting Corporate Gifts
You can only enjoy the amazing benefits of corporate gifts when you choose the right items, that recipients will consider valuable and use for a long time. Here are some expert tips from VMA Promo:
Uniquely themed gifts
Typical branded merchandise such as pens and notebooks do their job very well, but sometimes you may want to impress with a less common gift. VMA Promo offers a very wide range of products, featuring more than 1000 items in its shop – ask for our guidance and we will find the unique promotional products you need!
Consider your budget
Set your budget before you go shopping for branded merchandise. Let us know your approximate budget and we can work around those figures.
Add a surprise factor to corporate gifts
Considering that so many businesses are already offering corporate presents to their customers, you need to come up with something that helps you stand out from the crowd.
People love custom-made products
Find more about the benefits of custom-made products.
Awesome Corporate Gift Packs Ideas
The VMA Promo team is passionate and dedicated towards sourcing the most original and successful promotional products. From our past experience, we have noticed that some categories of products ensure superior results:
Eco-Friendly Products
Terms like “going green” and “eco-friendly” have been popular in recent years on talk shows, advertisements, social media, and promotional products manufacturers. Drinkware and stationery are two examples of common eco-friendly products. If you are considering making the move to more environmentally-friendly products, here are some eco-friendly alternatives to lesser plastics to get you started.
Bags
A corporate gift bag is an excellent way to not only offer your employees, clients, or future customers something useful to take home with them, but also to represent your company’s values. Some of the most useful bags are shopping bags and backpacks.
Technology
Corporate tech gift ideas are among the best if you want to impress your customers, employees, and potential clients because they are both relevant and high-quality. Who doesn’t appreciate a useful piece of technology like flash drives. phone chargers, and headphones?
Lifestyle
Lifestyle or leisure gifts cover a wide range of things. These are frequently handy for the recipient and are excellent for corporate gift packs. Cheese knives, for instance, are ideal gifts for your employees, clients, and prospects who enjoy adding new items to their kitchen collections. Towels are useful anytime and perfect for both indoor and outdoor activities. Another good example is represented by stubby holders and coolers for people who usually carry their drinkware containers with them and want to thermally insulate their beverages.
Wait! There’s More.
Now is a perfect time to purchase and prepare Christmas gifts for your customers, prospects, and staff. Prepare early rather than later as it can save you rushing around at the end of the year when things get busier plus it will save you money with shipping! Contact the VMA Promo team right now at 1300 158 70!
