Change of season means opportunity to consider branded merchandise that is relevant for the time of year and customer comfort. With the beginning of every new season, people are going through their belongings and supplies in order to put the missing items on their shopping lists. This is the perfect time to come to their rescue and provide them with useful, branded promotional products that enable you to do some gentle advertising at the same time. Let’s see how you can get the most from this winter season with some strategic marketing techniques!
Why prepare seasonal products for your customers?
In difficult times, budgets for advertising are often the first that companies cut down. Have you considered doing this, too? Downsizing your marketing efforts is a huge mistake, as your competitors will seize the opportunity and take over your share of the market.
So, don’t worry if winter is coming – both literally and figuratively – and invest in passive marketing instead. Promotional products are always a good idea because they deliver a high ROI (return of investment) and provide the following benefits:
Strengthening customer relationships
The only effective type of marketing on the long term is the one that is able to cultivate customer relationships. When your audience is engaged with your brand and feels that you care about them, they will be more likely to do repeat business with you.
Gift-giving as a human behaviour actually serves a specific evolutionary purpose: helping people form connections and build communities. This explains how prevalent it is across cultures, getting people closer together and strengthening personal and professional relationships.
Increasing likelihood of conversion with potential customers
Thoughtful, seasonal gifts show gratitude to existing customers for their patronage, but can also be the tipping point when potential customers decide to convert to paying customers. The psychology of gift giving reveals that receiving something that you like causes a reward response in the brain. Moreover, you will tend to reciprocate and offer something in exchange – in this case, purchasing products/services from the business that has offered you promotional items that you liked.
Remaining ‘top of mind’ with your customers throughout the whole year
You only offer branded promotional products just a couple of times a year? No problem at all – if the gifts are deemed useful, they will be used regularly. Exposing your audience to your brand message every day is a highly-effective form of passive marketing that will yield excellent results over time.
Showing thought for your customer
Your choice of promotional items is very important, as your gift needs to provide value to the recipient. This is why season-appropriated products are recommended instead of generic mass items, which are more likely to be discarded or simply ignored.
Your budget working harder for you
Gentle advertising through branded promo items means your budget can work harder for you. Through branded promotional products, your audience is exposed to your brand message hundreds of times – a performance that is not surpassed by any other type of advertising. Each dollar is well-spent as it delivers a higher ROI compared to most marketing techniques out there.
Best seasonal products for this winter
Now it’s time to dig into those seasonal promotional products that will make your customers feel warm and cosy every time they think about your brand. Here are our most popular winter season items at VMA Promo Products:
A quality blanket such as the Oslo Luxury Blanket comes in handy in all kinds of situations: at home on chilly winter evenings, at outdoor events, on your back porch when you want to enjoy the winter sunset, when going camping, etc. No matter where they will be using this blanket, your recipients will feel in it as snug as a bug in a rug! Your brand logo and message can be embroidered on the blanket so it never washes off or fades out.
A knit scarf is a must-have accessory for the winter. We provide the high-quality Nebraska Cable Knit Scarf in four different colour schemes that match any outfit: black, grey, navy and stone. The print detail is embroidered, but you can also opt for the unbranded version if you feel like your recipients will not wear a branded item. The scarf has fringes for the ultimate, comfy winter look.
Afraid that socks are not the best option as promotional items because they don’t last long? Not these socks – our Moda Quarter Socks are woven from a quality blend of 60% cotton and 37% polyester with 3% spandex added for stretch comfort. They will keep your customers’ feet warm and comfortable for a long time while also reminding them of your brand at the same time. For socks, contact us as soon as possible as a production lead time of 40 working days applies to this product by air freight – if you want to be able to offer them this winter season. Larger orders can be sea freighted on request to reduce the freight cost.
Who doesn’t fancy a hot drink when it’s cold outside? What’s nice about our stainless steel 500 ml thermos is that you can choose between three printing methods – laser engraving, pad print and screen print. This product is great for camping or for taking a hot drink on the go.
Start unleashing the great potential of passive marketing with branded promotional products that are high-quality, useful, and carefully sourced.
Contact us today for a free quote and advice on how to get the most value from branded merchandise!
